Log in
Book a demo
Back to Blog
Nicole Alonso

Nicole Alonso

Head of Growth

Nicole is the head of growth at Windmill, responsible for driving our growth strategy and expanding our customer base.

Articles by Nicole Alonso (2)

The Best Performance Reviews Never Happen in December

Annual performance reviews create anxiety, introduce recency bias, and promote self-protection because feedback is crammed into one high-stakes moment. But the tools we use every day already capture what matters, now making continuous feedback possible and December just another month.

performance-reviews performance-management feedback

The History of Performance Reviews

From WWI military merit ratings to forced ranking and continuous feedback, performance reviews have evolved for 100 years—yet still fail to deliver. This is the story of how we got here, and why it's time for something better.

performance-reviews performance-management history